To help Refinitiv raise awareness of Connected Risk, its enterprise risk management platform, we developed creative messaging that positioned the solution as a powerful way to uncover the risks that matter with an integrated approach. The campaign needed to speak directly to mid-to-senior level executives in compliance, risk, audit, and technology roles—audiences often struggling with fragmented, siloed tools.
By highlighting Connected Risk’s ability to bridge data gaps, integrate legacy systems, and provide a customisable single view of risk, the work translated a highly complex product into simple, impactful messaging tailored for digital-first media.
Global OOH Campaign
This campaign was rolled out across major international business hubs, with digital screens placed in: Sydney, São Paulo, Shanghai, Hong Kong, Tokyo, Mexico City, Singapore, Dubai, and London. The creative was adapted for different markets, ensuring consistent global messaging while engaging diverse local audiences.
