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What I do
I design digital ecosystems that translate vision into experience—blending brand identity, visual design, and creative direction into cohesive expressions.
My work focuses on the space where storytelling meets interface, crafting systems that are both strategic and sensorial.
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Philosophy & Values
Design, to me, is an evolving ecosystem—a living system that grows, adapts, and carries the imprint of human intent. I work at the intersection of intuition and structure, creating work that feels both deliberate and alive.
I believe in timelessness over trends—in design that moves with purpose rather than noise.
My practice draws inspiration from natural cycles: research, experimentation, refinement, and renewal. Each project is an exploration—not just of aesthetics, but of meaning, clarity, and human connection.
Collaboration is central to my process. I listen deeply, question assumptions, and bring visual coherence to complex ideas.
My goal is to create work that feels honest, thoughtful, contemporary, and quietly confident, leaving space for a brand to grow and evolve naturally.
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I love what I do.
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Tools & Workflow
My practice blends traditional design methods with emerging technologies. I use AI as an extension of craft—a tool to prototype faster, test possibilities, and expand creative potential without losing the human touch.
Selected Tools:
+ Figma & Framer
+ Adobe Creative Suite
+ Midjourney / Kling / ChatGPT / Claude
+ C4D & After Effects
+ Notion for process & documentation
Each workflow is custom-built—guided by project scale, intent, and the balance between intuition and intelligent automation.
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Experience
Over the past decade, I’ve collaborated with more than 40 clients across the UK and Europe—from emerging start-ups to established brands.
For the past 3.5 years, I led and executed the full visual language and digital presence of my previous company, shaping every step of the process from concept to implementation.
I developed and maintained a cohesive brand system, delivered digital experiences, and created content that aligned seamlessly with both strategic goals and the creative vision of the founders.
Before that, I worked as a Senior Designer in London, building a strong foundation in brand identity, art direction, and multidisciplinary design across diverse industries.
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