This project encompasses creative and art direction, UX exploration, and full UI design, supported by the development of a scalable design system to strengthen the brand’s digital presence. The objective is to craft an immersive and engaging online experience that captures Golf Fang’s bold identity while maintaining clarity and usability across diverse user journeys.
A central challenge lies in accommodating the varied user experiences across locations—each venue has its own atmosphere, visuals, and offerings that need to be authentically represented online. Equally critical is the booking system, which must flexibly manage a range of experiences and availability specific to each venue, all within an interface that remains intuitive and seamless for the user.
