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Facegym — Drop Experience

Facegym —
Drop Experience

Facegym —
Drop Experience

+ Creative Direction

+ Art Direction

+ UI/UX

+ Digital Campaign

Limited-edition product launch and modular web system for the Hyaluronic Roller.

Year

2021

Client

Facegym

Website

facegym.com

Overview

A fast-moving launch project for Facegym’s Hyaluronic Roller, combining campaign direction and homepage UX concepts. I led creative and art direction to introduce the product in a minimally-designed narrative that blends performance messaging with tactile, beauty-driven thinking.

This was a hybrid system exploring clean, science-structure cues and expressive brand energy — supporting a limited-edition drop while establishing a reusable foundation that extended the brand digitally. The goal was to create a modular experience that could scale across different products, services and beauty launches.

Challenge

Facegym needed a refreshed digital presence that retained its brand’s kinetic energy while clearly communicating the science behind the tool. The interface had to support urgency and clarity without sacrificing visual attitude.

The work required a balanced structure — refining the UI system and layout pacing to support conversion, while ensuring the brand’s character stayed intact.

Approach & Process

+ Defined multiple visual direction paths blending “lab-tech precision” with “bold beauty culture”

+ Created a new navigation and grid system inspired by the square logo and Face Ball — structuring brand cues into the UI

+ Developed modular hero and homepage templates under a minimal palette (black, white, signature red) to ensure scalability

+ Designed social and motion assets across teaser, launch and follow-up phases, integrating audiences into the product experience

+ Defined multiple visual direction paths blending “lab-tech precision” with “bold beauty culture”

+ Created a new navigation and grid system inspired by the square logo and Face Ball — structuring brand cues into the UI

+ Developed modular hero and homepage templates under a minimal palette (black, white, signature red) to ensure scalability

+ Designed social and motion assets across teaser, launch and follow-up phases, integrating audiences into the product experience

+ Defined multiple visual direction paths blending “lab-tech precision” with “bold beauty culture”

+ Created a new navigation and grid system inspired by the square logo and Face Ball — structuring brand cues into the UI

+ Developed modular hero and homepage templates under a minimal palette (black, white, signature red) to ensure scalability

+ Designed social and motion assets across teaser, launch and follow-up phases, integrating audiences into the product experience

Outcome

The project delivered a full launch toolkit and a modular web system for product drops. This included teaser visuals, motion assets, CRM templates and landing layout systems. The system reinforced the brand’s digital language and created a foundation for future launches.

Impact & Reflection

This project proved how a product launch can serve as both a creative expression and a structural evolution. By aligning brand momentum with UX experimentation, Facegym strengthened digital cohesion while amplifying excitement around the product.

It pushed the visual system further — proving that kinetic beauty design can live within structured clarity, maintaining character and recognisability.

Say hello — every project starts with a good chat.

It’s simple — send a message here, or if that feels more natural, at ikat.iwork@gmail.com

Say hello — every project starts with a good chat.

It’s simple — send a message here, or if that feels more natural, at ikat.iwork@gmail.com

Say hello — every project starts with a good chat.

It’s simple — send a message here, or if that feels more natural, at ikat.iwork@gmail.com