Mesuras is more than a brand—it's a living ecosystem rooted in nature. Specialising in non-GMO seeds and handcrafted natural products, Mesuras envisions growth beyond retail into an experiential hub nestled in Nature itself.
Description
The brand identity reflects this vision: organic, purposeful, and designed to evolve. From packaging to digital presence, every touchpoint honours the brand's commitment to authenticity and sustainability. The visual system is grounded yet flexible, mirroring the natural cycles of growth and cultivation that define Mesuras.
This project established a complete brand foundation—logo system, colour palette, typography, and guidelines—built to support future expansion into workshops, events, and community experiences that celebrate connection with the land.
Services
Creative Direction
Art Direction
Naming
Logo
Identity System
Packaging
AI Photography
Social Media
