Through carefully crafted posters, provocative messaging, and a consistent visual language, this program communicates vital safety protocols in a way that resonates. Unlike standard corporate communications, I introduced a sense of playfulness and vibrancy — ensuring the materials stood apart from routine internal messaging and captured attention, prompting employees to stop, look, and absorb the message. Every design choice — from imagery to paper stock to printing technique — was selected to reinforce BAE’s values of precision, protection, and professionalism.

This isn’t just graphic design. It’s a visual system that speaks safety — with clarity, urgency, and impact.