As an independent freelancer, I led the creative and art direction for FaceGym’s homepage redesign. Alongside elevating the digital look and feel, I created a flexible design system that could adapt seamlessly across different products. A new navigation bar was developed using the brand’s own visual language — drawing inspiration from the square in the logo and the iconic Face Ball — to extend recognisable brand cues into the digital experience

The result is a bold, energetic homepage that strengthens FaceGym’s digital presence through a minimal three-colour palette (white, black, and signature red), interactive elements, and a scalable system that unifies product and service storytelling.