This project combined creative and art direction, UX exploration, and complete UI design, supported by the development of a scalable design system. The goal was to elevate Leaf’s digital presence by seamlessly integrating the refreshed branding while highlighting the Signal product and broader service offering.

One of the main challenges—alongside the logo refresh—was selecting a free Google font that would feel fresh and distinctive rather than outdated or overused. Since the client required a Google font for cross-media use, including Google Slides, the typography choice was critical to maintaining both flexibility and a modern identity.